Monetizing my feeds

I decided I wanted to add adverts to my RSS feed. Hardly anyone subscribes to this blog, a dozen people or so (Hello! I bet I know exactly who you all are), but I do get a few hundred hits a month on my Beginners Guide To Google Maps tutorial. So adding adverts to the feed shouldn’t really hurt anyone, and as a bonus the bandwidth used serving the RSS feed should reduce.

AdSense lets you easily monetize a feed by sucking in an RSS feed, and this is how to increase your Adsense earnings, parsing it and adding the advert code and then spitting it back out again via FeedBurner.  You can do this by logging in to your AdSense account, click “My Ads” and then expand the “Feeds” section on the left. Once you’ve filled in the boxes, it’ll provide you with a new URL for your feed complete with adverts.

All this is pretty easy, but then comes the question of how you get people to see the new monetized feed?

First things first, FeedBurner can generate a little bit of HTML for you to add to your WordPress Sidebar. It’s described here http://support.google.com/feedburner/answer/78487/?hl=en& and for the sake of completeness also described here:

  1. Log in to FeedBurner using the same credentials as you log in to AdSense
  2. Click on Publicize from the menus near the top of the page
  3. Click on Chicklet Chooser
  4. Choose the type of button you’d like to appear on you blog. Personally I think the smaller “Subscribe in a reader” is the best choice
  5. Then the Javascript at the button of the page is automatically updated, so copy it to the clipboard (ctrl-c)
  6. Go to the Admin page of your WordPress blog
  7. Choose Appearance
  8. Choose Widgets
  9. Drag “Text: Arbitrary text for HTML” to your sidebar
  10. Drop down the Sidebar widget and paste the text from above in to the big box
  11. Click Save and click close
  12. You’re done!

That was the easy bit. Now new subscribers to your blog feed can simply click the button and will be taken to the new monetized feed.

But what about existing subscribers? Or 3rd party links which point direct at your “/feed/” URL? There’s the rub.

What you need to do is redirect them to the new URL, but then if you put a global redirect from the old URL to the new URL, how is FeedBurner going to keep itself updated? (It’ll get redirected back to itself and so never see any of your new posts)

The trick is to use mod_rewrite and check for the HTTP_USER_AGENT of “FeedBurner”.

I’m going to assume that you’ve already got mod_rewrite enabled in your Apache config. If you’re running WordPress on your own server then you most likely have it enabled without even realising.

In your blog’s web directory you will find a “.htaccess” file, open this up and you’ll probably see something like this:

# BEGIN WordPress
 RewriteEngine On
 RewriteBase /
 RewriteRule ^index.php$ - [L]
 RewriteCond %{REQUEST_FILENAME} !-f
 RewriteCond %{REQUEST_FILENAME} !-d
 RewriteRule . /index.php [L]

What you need to do is add these lines between “RewriteBase /” and “RewriteRule ^index.php$ – [L]

RewriteCond %{REQUEST_URI} ^/feed/* [NC]
 RewriteCond %{HTTP_USER_AGENT} !FeedBurner
 RewriteRule ^feed/?.*$ http://feeds.feedburner.com/Whizzyorg [R,L]
 #Next rule

How does it work?

Mod_rewrite matches all the conditions in order, when it hits a Rule it decides if all the preceding conditions are met, and if so acts on the rule. If not, if moves on to the next line. The rules are the the separators between the conditions.

So the new logic says:

  • IF you’re trying to get to “/feed/” (the [NC] makes it case insensitive)
  • AND your USER_AGENT is NOT “FeedBurner” (the ! inverts the logic)
  • THEN re-direct people to the new URL

So, if you are FeedBurner you get access to the old standard WordPress RSS feed and keep yourself updated, if you’re anyone else you get redirected and see the adverts.

The adverts are fairly inconspicuous and are easily blocked by those in the know, so I don’t have a problem with it.

Neat!

2 Comments

    Ron

    This is very good information but a touch techie for me, could you include a link for a video demo? TY…

      will

      Not a bad idea. If I get the time and the inclination I’ll record something and put it up in YouTube

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